Microsoft has just debunked new rumors that it will integrate Blue Ray players into its consoles. The rumor came from within the storage industry that a company called Lite-On will be manufacturing a Blue Ray add on for the 360.

Microsoft claims that consumers can still enjoy their HD content from the download store. A quote from Microsoft states

“For our customers who want a premium movie experience we offer the largest library of on-demand HD content available, and the ability to play back DVDs in high definition.”

This isn’t surprising that Microsoft is denying claims of a Blue Ray add-on. Even if they are planning a Blue Ray add-on, it would be foolish to announce it at this time in the year. It would probably be released closer to Christmas time.